McKinsey - The consumer sector in 2030

The consumer sector in 2030 is an analysis of how the world will change in the next 15 years and how it will affect the way consumers live, think and shop. The report notes that the world has changed significantly in the past 15 years, and that these changes are only going to accelerate. For example, in 2000, 30 percent of people in developing countries lived in extreme poverty, compared to less than 15 percent today. Also, only 12 percent of people owned a mobile phone, now more than 60 percent do. The report argues that the changes happening in the world economy are not "ordinary disruption" and that they will have a big impact on the consumer sector in 2030. The report goes on to predict some of the key trends that will shape the future of the consumer sector, such as changes in consumer behavior, technology, and societal issues. It also provides insights and strategies for businesses to adapt and thrive in this rapidly changing world. Overall, the report is a comprehensive look at the future of the consumer sector and how it will be impacted by the changes happening in the world economy.