WGSN – Top Trends for 2026 & Beyond

The report forecasts key trends that will shape the year 2026 and beyond across various industries including beauty, fashion, technology, food and drink, interiors, and more.

It highlights a macro trend called "Unserious Everything," indicating a cultural shift towards playful, irreverent, and emotionally liberating consumer behaviors as a response to stress and tension. Specific trends include regenerative skincare ingredients moving to mainstream use, beauty counter trends mimicking drug effects without side effects, and the emergence of digital disconnection as a luxury status symbol. The report emphasizes playful and transformative shifts in consumer preferences and product innovation.