Art Basel and UBS – Global Collecting Survey, Oct 2024.

This report highlights the evolving behaviors of global high-net-worth collectors. The 2024 Art Basel and UBS Global Collecting Survey explores the changing dynamics in art collecting, with data from 3,660 collectors in 14 major markets. Despite economic uncertainties, the market remains active, though spending at the high end has declined. Emerging trends include a growing focus on affordable works and a shift towards multichannel purchasing, including galleries, online platforms, and social media. The report also notes a demographic shift, with increased female representation among collectors and artists. This survey is crucial for understanding the impact of generational wealth transfer on future market trends.