Depop – Trend Report, 2024

Depop is a global marketplace that allows users to express their personal style and discover various cultures. In 2023, there were several fashion trends such as #Barbiecore, #Gorpcore, and #Quietluxury. Celebrities like Beyonce, Harry Styles, Taylor Swift, and Rihanna played a significant role in redefining fashion and entertainment. Social media was dominated by various topics including people quietly leaving their jobs, influential individuals with famous parents, sports mania, and the concept of Kenergy. Technology continued to advance rapidly, but global issues such as climate change, conflicts, and financial insecurities reached a critical point. Amidst all these changes, Depop's community of over 30 million users actively expressed their views on cultural climate, prioritizing mental well-being and finding joy while maintaining their unique style. They also played a part in sustainability by choosing to shop secondhand instead of buying new items. Since 2021, they have given a second life to over 25 million existing items. To provide insights into the fashion trends of the future, Depop has collaborated with trend specialist Agustina Panzoni, who is also a former Depop Category Manager. Together, they will explore the past year and offer a preview of what to expect in 2024.