Dieline – Trend Report, 2024

The Dieline Trend Report introduction highlights the negative impact of TikTok on trend forecasting. The constant influx of new trends and "flavors of the week" has made trends feel transient and fleeting. However, the authors still emphasize the importance of trend reports in marking time and acknowledging moments of innovation. The report aims to stand out by not only discussing packaging trends but also addressing larger concepts in design and branding, including packaging refill systems and brands' engagement with the LGBTQ+ community. Looking ahead to 2024, the authors predict a challenging year for creative professionals, with significant upheaval and change in the industry. Despite this, they remain committed to providing insights into these developments. Instead of a lengthy preamble, the authors urge readers to delve into the 2024 Trend Report.