Google’s What 2022 holiday shopping trends and insights mean for marketers in 2023

The year 2022 has brought about uncertainty in people's spending habits, especially when it comes to holiday shopping. In fact, up to 81% of consumers are taking steps to manage their expenses over the past two weeks, thus, understanding the changes in behavior is pertinent in creating an efficient digital marketing strategy for this year's holiday season and beyond. The trends, which are due to these economic realities, are forecasted to have lasting effects well into 2023. As a marketer, it is important to keep abreast of these trends and incorporate them into our marketing strategy to attract new customers and retain existing ones.