Sensor Tower – Digital Market Index, Q4 2025
Summary
The report analyzes the latest quarterly trends in mobile apps, digital advertising, and web.
Key findings include a structural shift in consumer spending with non-gaming apps driving mobile growth, Europe leading in monetization velocity, and significant growth in AI and productivity tools. The report highlights gaming revenue dominated by Strategy and Puzzle genres, rapid rise of ChatGPT in the US app revenue rankings, and strong digital advertising spend driven by major retail companies. India leads global download growth with notable increases in Generative AI and Short Drama apps.
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