KPMG – Intelligent Insurance: A Blueprint for Creating Value Through AI-Driven Transformation, 2025

The main theme of the report is the transformation of the insurance industry through the use of artificial intelligence (AI).

Key findings include differences in AI adoption depending on the type of insurance, geography, and differences between traditional insurers and insurtech disruptors. Generative AI and new waves of autonomous systems open up new opportunities for innovation in the sector. Some insurers are actively investing in AI to gain a competitive advantage, while others are cautious due to regulatory issues and uncertainty about the long-term impact of AI on their business models. The application of AI in life and non-life insurance differs, with a focus on operational efficiency and personalization.