Markswebb – Digital Investment Rank, 2024

The report by Markswebb's Digital Investment Rank, 2024 provides an overview of a comparative study on the digital customer experience in broker apps. The study examines market changes, gap analysis, and best practices. It analyzes 12 broker apps and evaluates them based on 607 criteria related to the tasks of the mass investor. The full report includes over 150 best practices. The Digital Investment Rank focuses on how broker services in apps have changed. It compares the competitive landscape to the pre-crisis situation in 2022. It explores the changes in the customer experience that brokers have focused on. It also examines whether brokers are developing content to help with investment decisions or just providing tools for implementation. Additionally, it looks at whose needs are being prioritized: inexperienced investors who require guides and onboarding or those who already know what tools they need. The presentation of the results of the study was held on February 13, 2024. Those who missed the online presentation can watch the recorded version.