ChangeUp – Beauty Report, 2025

The main theme of the report is the changes in the beauty retail industry driven by new trends and shifting consumer expectations.

Key findings include: Social platforms have altered the product discovery process, creating a new shopping paradigm where influence and value intersect. Consumers are actively seeking affordable alternatives to premium products, with a significant portion of purchases made through TikTok and influencer links. Beauty is becoming an integral part of wellness, with a focus on ingredients that support long-term skin health. The anti-aging sector is growing twice as fast as the entire beauty industry, thanks to new popular ingredients.