NielsenIQ – Global State of Health & Wellness 2025
Summary
The main theme of the report concerns changes in consumer behavior in the field of health and wellness.
It also identifies unmet needs, allowing companies to innovate and differentiate from competitors. The report examines global forces shaping consumer needs for trust, clarity, and support to achieve a healthier present and future. Key topics include trust and influence, nutrition, weight loss, mental health, health technology, and conscious shopping. The report contains both global analysis and regional nuances.
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