Antavo – Global Loyalty Report, 2024

The Global Customer Loyalty Report 2024 is a significant report that examines customer loyalty trends from an insider's perspective. It provides in-depth analysis of the current state of loyalty programs, identifies notable investment opportunities, and presents key market strategies. The report draws data from three sources: a survey completed by 600 corporate respondents from across the globe, analysis of over 30.5 million member actions tracked via Antavo's Loyalty Management system, and insights from interviews with renowned industry experts in customer loyalty. This comprehensive approach aims to showcase loyalty program trends from the viewpoint of current and future program owners, industry experts, and third-party tech providers. Some key takeaways from the report include: 1. Twice as many companies are interested in increasing their investment in customer retention compared to customer acquisition. 2. 81.4% of program owners found their loyalty program helpful during the economic downturn. 3. 6.5 out of 10 companies would like to replatform and revamp their loyalty program. 4. For re-platforming a loyalty program, ease of integration is considered the most important aspect. 5. 9 out of 10 loyalty program owners reported a positive return on investment, with an average ROI of 4.8X. Overall, this report provides valuable insights into the current landscape of loyalty programs and offers guidance for companies looking to enhance their customer loyalty strategies.