Beyond the Metaverse: CX Predictions for 2023

Marketing today is more complex than ever, with rising consumer expectations, evolving technology, changing privacy regulations, and increased market fragmentation. However, successful brands continue to understand their customers and engage and delight them. To provide guidance for brands planning for 2023 and beyond, Acxiom commissioned research from international strategy and research firm MTM to explore the technologies and trends driving customer experience (CX) transformation. The research surveyed business leaders and consumers, highlighting key findings that can inspire companies to enhance their CX strategies.