CMI’s Content Insights For 2023

CMI has released their 13th annual report on B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. This report reflects on the past 12 months and provides insights on what to expect in 2023. The previous year's theme, The Sleeping Giant Awakes, delved into the impact of the pandemic on the way organizations view content marketing. The report found that content marketing took on a more significant role as organizations were unable to meet with customers and prospects face-to-face.