EY – Stories, Scale and Impact: Unlocking India’s Media and Entertainment Economy

This report explores the growth, transformation, and future potential of India’s media and entertainment industry.

It highlights key trends such as the OTT market crossing INR 272 billion in 2025, digital media surpassing television as the largest segment, and the significant rise of regional language content. The report emphasizes the importance of co-production treaties, production-linked incentives, and dedicated content investment funds to boost global competitiveness, alongside fostering world-class intellectual property owned by Indian creators. It calls for collaboration between government and private sectors to establish India as a global production hub.