Gamesforum Intelligence – Winning with Creatives: A Marketing and Monetization Report

The main theme of the report is about creative strategies in marketing and monetization of mobile games.

The report analyzes how successful creatives can impact app installs and user retention. It examines data from AppMagic, creative benchmarks, and performance trends that show how the most successful games are made. Key takeaways include successful examples like Block Blast!, which became a genre staple, and Kingshot, which captured the market with diverse creatives. Seasonal campaigns and their impact on revenues, as well as crossover experiments like Subway Surfers × Brawl Stars, are also discussed.