GWI - Global Media Landscape 2023

The GWI Global Media Landscape 2023 report is a research study conducted among internet users aged 16-64. The report provides an overview of the current state of the media landscape and the trends that are shaping it. The figures in the report are based on GWI's online research and are representative of the online populations of each market, not its total population. The report notes that in many markets, especially in Latin America, the Middle East and Africa, and the Asia-Pacific region, low internet penetration rates mean that the online population is younger, more urban, affluent and educated than the total population. This report aims to provide insights into how the media landscape is changing and the trends that will shape it in the coming year.