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Metricool – Social Media Study 2026

Summary

This report analyzes social media activity in 2025 based on data from over 1 million accounts connected to Metricool across multiple platforms.

It covers key metrics such as impressions, interactions, and growth on platforms including Bluesky, Facebook, Google Business Profile, Instagram, LinkedIn, Pinterest, Threads, TikTok, X/Twitter, and YouTube, providing detailed insights into social media trends and performance changes compared to previous periods.

Region: Global 
Published: February 2026 
Author(s): Metricool 
Language: English 
Tech drivers: AI Mobile Social Media 
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