PWC – Entertainment and Media Outlook (ES), 2023-2027

PWC's Entertainment and Media Outlook report analyzes the present and future of the Entertainment and Media (E&M) industry worldwide. This year marks the 24th edition of the study, which has become the main source of information on the evolution and trends of this dynamic and changing sector. The latest edition reveals that the past year was particularly challenging for this industry as the global economy struggled to recover from multiple crises. Despite difficulties, E&M sector revenues grew by 5.4% in 2022, though this represents a significant slowdown compared to the over 10% growth registered in the previous year. In the face of continuous changes and disruptions, the industry has been forced to reevaluate its strategies, focus on its core operations, and revise some assumptions. Looking to the future, the outlook from 2023 predicts five more years of continuous growth. It is projected that by 2027, the industry will reach $2.8 trillion in revenue, with advertising accounting for $952 billion. However, despite the industry's size continuing to increase, a slowdown in its expansion is expected. In this scenario, it is more important than ever to help identify the numerous growth opportunities that can be found in different subsectors and geographies. For years, the E&M industry has been marked by the transition to digital and specifically mobile. However, in 2023, a technology that is grabbing headlines and could change everything has emerged: Artificial Intelligence (AI). The challenge for Entertainment and Media leaders will be to harness the potential of AI to create new opportunities, enhance industry productivity, and, of course, give greater space to creativity.