PWC’s Digital Advertising Outlook 2022
Summary
PWC's Digital Advertising Outlook 2022 predicts continued double-digit growth for the US digital advertising industry, but warns that significant changes are on the horizon. The industry must adapt to changing consumer expectations, navigate new regulations, and address a talent crisis to remain relevant and sustain growth. Failure to do so may result in losing both growth and relevancy.
Region:
Global
Published:
March 2022
Author(s):
Outlook
Language:
English