SOCIAL MEDIA MARKETING TRENDS 2023

Summary

The past year has been turbulent for social media platforms, with Meta's gradual decline and TikTok's continued growth. Twitter is also currently undergoing a volatile change of management. Looking ahead to 2023, marketers need to anticipate potential social media marketing trends. Will TikTok overtake Meta, and what new creatives will emerge that require marketing adaptation?

Region: Global, Africa

Published: November 2022

Author(s): Goat

Language: English

Tech drivers: Mobile Social Media

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