SocialPeta – Global Mobile Apps Marketing Trends White Paper, 2024

The main theme of the report is the analysis of global trends in mobile app marketing for 2024.

Key findings include a decrease in the share of affiliate traffic and a focus on long-term metrics beyond user acquisition cost. There is an increasing importance of traffic quality and a willingness of clients to pay more for its improvement. The introduction of Google Sandbox and enhanced analytics is highlighted, along with a shift from audience segmentation to audience automation. The report also discusses market monopolization and the transition from self-service platforms to managed services.