Warc Marketers Toolkit 2023

The Warc Marketers Toolkit 2023 report provides an overview of the challenges and opportunities facing marketers in 2023. The report states that the war in Ukraine has had a transformative impact on energy prices, inflation and the cost of living around the world. According to the International Monetary Fund, global growth is forecasted to be 2.7% in 2023, down from 6% in 2021, and presents the weakest growth profile since 2001, except for the global financial crisis and the acute phase of the COVID-19 pandemic. Additionally, inflation is expected to improve, but still remain high, at 6.5%. The report highlights that 95% of marketers expect to be impacted by economic recession. Other issues that marketers will also need to contend with include the war, climate change, and rapidly deteriorating US-China trade relations, which threaten the regular supply of goods, driving major changes in industries. The report suggests that the warc's proprietary STEPIC framework is particularly useful in helping companies find and focus on emerging opportunities, and make the most of the coming year.