YouTube – Culture & Trends Report
Summary
The main theme of the report is the evolution of content creators on YouTube, with a focus on virtual creators and artists.
Key findings include: Virtual creators and artists are becoming significant players in the online creative environment. Virtual characters, such as Hatsune Miku, have significant influence in the mainstream. Virtual creators on YouTube have garnered over 15 billion views, with one billion coming from the US. Virtual creators have contributed to an increase in views of gaming content.
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