Summary
The Newzoo Global Games Market Report 2023 is a comprehensive report on the state of the gaming industry. The report features a light version for free, with high-level takeaways, and a full version that can be purchased. The report is focused on three main areas: game viewing and cloud gaming, consumer perception and expectations around play-to-earn, blockchain games, and NFTs, and player numbers per gaming ecosystem. This year's report is especially significant because Newzoo has made the Global Games Market Report their flagship report, as they believe it is essential for those interested in the gaming markets they cover. The report also provides a survey of over 4,000 respondents across four countries to understand gamers' opinions on P2E and blockchain technology. This year, the global games market will generate $184.4 billion, down 4.3% YoY, with 3.2 billion players. Choice and convenience are at the heart of the market, and engagement is better for it. Hybrid monetization is already becoming the standard for the largest games, whether they are AAA games experimenting with in-game advertising, free-to-play games, mobile games, or games with a battle pass system.
Region:
Global
Published:
February 2023
Author(s):
Newzoo
Language:
English