PwC – Sports Industry Outlook 2025

The main theme of the report is the analysis of the current state and future prospects of the sports industry in the Middle East.

Key findings include that the region's sports industry is undergoing a transformation, impacting both regional and global sports landscapes. The Middle Eastern sports market is expected to grow by 8.7% over the next three to five years, surpassing the global average growth rate of 7.3%. Significant investments in sports infrastructure and initiatives to develop local talent are driving this growth. The region faces opportunities and challenges related to balancing commercial growth with sustainable development.