SensorTower – Mobile Gaming Industry Outlook, 2024

In 2023, global in-app purchase revenue from mobile games reached $76.7 billion, experiencing a 2% decline from the previous year but still showing a 22% increase from 2019. It is predicted that in 2024, global mobile game revenue will rebound to $78 billion, with projections to surpass $100 billion by 2028 at an average annual growth rate of approximately 6.8%. The United States leads as the largest market, generating $22.2 billion in revenue in 2023, with expectations for steady growth to reach $33.5 billion by 2028. In the Chinese iOS market, revenue remained stable in 2022, while markets in Japan and South Korea saw declines in 2023. Casual and hybrid-casual games like MONOPOLY GO! and Survivor!.io are on the rise, with revenue from casual games accounting for 38% of total global mobile game revenue in 2023 and hybrid games seeing a 30% increase to exceed $2.1 billion in revenue.