Chargebee – State of Recurring Revenue & Monetization, 2025

The main theme of the report is the exploration of monetization strategies and the use of AI in subscription-based businesses.

Key findings include: Companies implementing AI are almost twice as likely to achieve high growth. Hybrid pricing models, such as a combination of subscriptions, usage, and fixed fees, are more successful in increasing profits. 96% of surveyed companies expect revenue growth this year. AI is the top technology priority and growth driver for 77% of companies. 70% of companies raised prices in 2024, and 83% of them tested pricing before making changes.