The report focuses on the evolving landscape of supply chain technology, particularly in Europe, highlighting how startups and established companies are redefining technology and AI performance in supply chains.
It outlines the transition from disruption to disciplined performance improvement, emphasizing modular technology architectures, collaboration with startups, and selective funding focused on productivity, sustainability, and compliance. AI reveals foundational weaknesses rather than being a cure-all, and the next competitive advantage will come from disciplined execution and foundational improvements.