PwC – Reinvention on the Edge of Tomorrow, 2025

Summary

The PwC 'Reinvention on the Edge of Tomorrow, 2025' report highlights the evolving landscape of global business as CEOs navigate the challenges and opportunities of AI and climate change. Based on responses from 4,701 CEOs worldwide, the report reveals that while many are leveraging generative AI and sustainable practices to drive growth, others lag due to outdated mindsets. One-third of CEOs report increased revenue from AI, with sector boundaries blurring as companies enter new markets. However, only 7% of revenue comes from new businesses, indicating slow reinvention.

Region: Global

Published: February 2025

Author(s): PwC

Language: English

Tech drivers: AI

Social drivers: Sustainability and ethics

Geopolitical drivers: Climate change Economic conditions Regulatory changes Supply chains disruption Workforce availability

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