We Are Social, MeltWater – Digital 2026 Global Overview Report

The main theme of the report is the analysis of global digital trends and user behavior in 2026.

Key findings include: more than 6 billion internet users, 2 out of 3 people on Earth use social media monthly, over 1 billion people use LLMs and GenAI platforms, a 5% increase in internet users over the past year, significant growth in social media usage, impressive figures such as hundreds of trillions of TikTok views, trillions of dollars in global ad spend, and billions of daily conversations on ChatGPT. Digital behavior changes, such as decreased use of the 'world wide web' and search engines, are noted. New digital behaviors are incremental, with TikTok complementing rather than replacing Facebook or YouTube.