BCG – Will AI Become the Best Car Sales Advisor?, Sep 2025

The main theme of the report is the exploration of the potential of generative artificial intelligence (GenAI) in transforming the car buying process.

Key findings include: GenAI can significantly enhance the car buying experience by making it more personalized and straightforward through natural conversations. Automakers that quickly adapt to AI technologies can increase their revenues by 20% by 2030, while laggards may face a 15% revenue decline. The impact of GenAI extends to dealers, automotive markets, financial institutions, and other stakeholders who must also adapt to new conditions. Successful transformation will lead to a seamless and personalized car buying experience.