Depositphotos – Design Trends, 2024

Depositphotos has published a trend report, "Design Trends, 2024," analyzing the interests and preferences of 40 million creatives in their community. The report aims to guide designers through the ever-changing trends in the industry. In 2024, the world is ready for order and stability after a period of turbulence and escapism. Content creators are at the forefront of rethinking the past and shaping future ideas. Different approaches will be explored, including drawing inspiration from the vibrant street culture of the 70s-90s and family heritage, as well as emerging online aesthetics. Gender conformity in photography may be rejected, with a shift towards text-only communication. One notable trend is the increasing interest of Millennials in outdoor activities. They are buying more outdoor workout clothes, attending city-format festivals, and seeking a sense of urban community by supporting local brands. This generation, which enjoyed outdoor adventures during their childhood, is now seeking a connection to nature and the outdoors as a way to escape the overwhelming remote-first lifestyle. The trend of street culture, from hip-hop to skateboarding, is experiencing a new global wave of interest. Elements of urban aesthetics, such as graffiti lettering, bold-outlined cartoonish characters, and solid fills, will make their way into brand designs. Creative campaigns will also feature subculture representatives in DIY locations, and post-production effects imitating VHS noise or grainy printing reminiscent of late 70s zines will be employed. Overall, Depositphotos' trend report provides valuable insights and inspiration for designers navigating the constantly evolving design landscape in 2024.