Gensler – Design Forecast, 2024

Gensler - Design Forecast, 2024 emphasizes the importance of design in times of crisis and change. They highlight key concerns for real estate and building industry leaders such as economic pressures, geopolitical volatility, climate change, workplace changes, inclusivity, and managing aging buildings and stranded assets. Design is seen as a problem-solving discipline that can create results by understanding people's needs and utilizing systems thinking. Design is also seen as a source of hope and healing in areas affected by war, social injustice, climate change, and health crises. The forecast identifies eight key global design trends that will drive significant change in the building industry in 2024, particularly in cities. Gensler's own transformation as a firm is reflected in the Design Forecast, with new practice areas, offices, and a commitment to sustainable design strategies and equitable design considerations. Their co-leadership model and plans to expand leadership structures demonstrate their commitment to global expansion and client relationships. Overall, Gensler's transformational approach allows them to emerge stronger from crises and continue to make a positive impact through design.