The Vitamin Shoppe – Health & Wellness Trend Report, 2025

The main theme of the report is the development of the health and wellness sector in 2025, driven by scientific innovations, active consumer participation, and a focus on active lifestyle and productivity.

Key findings include: 69% of Americans take dietary supplements to support health, 56% are willing to try new trends to achieve their wellness goals, AI is becoming an important tool in health management with 35% of Americans already using AI for these purposes, and five key movements in health and wellness are highlighted: the shift of proteins to functional foods and beverages, the NAD+ revolution for longevity, peptides as the new frontier in sports nutrition, and others.