Dentsu – Media & Entertainment, 2030

The main theme of the report is the analysis of cultural significance and opportunities for innovation in the media and entertainment industry by 2030.

The report is based on findings from Dentsu's 'The Age of Inclusive Intelligence' study, which combines consumer survey data and forecasts from renowned futurists to identify long-term consumer trends. Key findings include the impact of four macro forces on the evolution of consumer behavior: Universal Activism, Synthetic Society, Bigger, Bolder Brands, and The Human Dividend. These forces comprise 12 trends that will shape the market over the next decade. The report offers recommendations for brands in the media and entertainment sector to adapt to changes driven by the growth of streaming platforms, the explosion of interest in gaming, and consumer acclimatization to subscription models and ad-free entertainment.