IAS – The 2026 Industry Pulse Report

The report explores trends, technologies, and solutions shaping digital media and advertising in 2026, focusing on perspectives from U.

K. digital media experts in programmatic advertising. Key findings include the prioritization of digital video and social media, the importance of brand safety and suitability of social influencers, optimism about AI opportunities, challenges with AI-generated content adjacency, the central role of media quality, and publishers' focus on reducing the carbon footprint of programmatic advertising.