Nielsen, GfK – Consumer Tech Industry Trends, 2025

Summary

The main theme of the report is the analysis of trends in the consumer tech industry by 2025.

The report examines factors influencing growth in areas such as home entertainment, smartphones, health tech, and work tech. Key findings include an optimistic yet cautious forecast for 2025 for the consumer tech industry. Global sales of consumer tech are expected to reach $1.29 trillion, equivalent to a 2% growth compared to 2024. The impact of price actions and subsidies in China on the return to growth in 2024 is highlighted, with a special focus on innovations in artificial intelligence and key product replacement cycles.

Region: Global

Published: April 2025

Author(s): Nielsen, GfK

Language: English

Tech drivers: AI Mobile Robotics Social Media

Social drivers: Aging population Pandemics Sustainability and ethics

Geopolitical drivers: Economic conditions Political instability and conflicts Supply chains disruption

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