SPINS LLC – State of Industries, 2025

The main theme of the report is the state of the natural products industry in the USA.

The natural products industry in the USA has significantly grown since 2007, increasing from $97 billion to over $325 billion in 2024. The industry's growth continues, attracting new buyers. Consumers are spending 6% more on natural products than last year. Natural supermarkets are increasing household penetration and purchase frequency per buyer. Club-type stores have the largest share of spending on vitamins and supplements, followed by Walmart and online purchases. Generation Z is increasing its purchasing power and has more online purchases than other generations.