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HubSpot – State of Marketing, 2025
August 2025,
HubSpot
The main theme of the report is the use of data for growth and new trends that will help marketers adapt to an AI-driven business environment....
Dubai Press Club – Arab Media Outlook, 2024-2028
August 2025,
Dubai Press Club
The document focuses on analyzing the media landscape in the Arab world for the period 2024-2028. Key topics include market prospects, growth...
Sprout Social – The Sprout Social Index, 2025
August 2025,
Sprout Social
Social media is the epicenter of culture and has a significant impact on consumers and businesses. Marketers must help executives understand the...
Spotify – How Digital Audio Amplifies Listeners’ Everyday Experiences
August 2025,
Spotify
The main theme of the report is the impact of digital audio on listeners' everyday experiences. The report presents the results of a biometric...
Social Media Examiner – Social Media Marketing Industry Report, 2025
August 2025,
Social Media Examiner
The main topic of the report is the use of social media for business development. The report provides insights into the current use of social...
Influencer Marketing Hub – Influencer Marketing Benchmark Report, 2025
August 2025,
Influencer Marketing Hub
The report is dedicated to the analysis and forecasts in the field of influencer marketing for 2025, including market dynamics, growth, and key...
Solomon Partners – From Billboards to Buy Buttons & AI, Jun 2025
June 2025,
Solomon Partners
The future of out-of-home (OOH) advertising, retail media, and Connected TV (CTV) in the context of buy buttons and artificial intelligence. The...
Reuters Institute – Digital News Report, 2025
June 2025,
Reuters Institute
The main theme of the report concerns changes in news consumption and the media landscape in 2025. Key findings include a decline in engagement...
LUMA – State of Digital 2025
June 2025,
LUMA
The main theme of the report concerns the state of the digital market by 2025, focusing on the macroeconomic environment, the impact of...
Kantar – Blueprint for Brand Growth 2024
June 2025,
Kantar
The main theme of the report is to provide CMOs with strategies for brand growth. The report emphasizes the importance of brand penetration and...
AI & Machine Learning – How Gen AI Is Transforming Market Research
June 2025,
AI & Machine Learning
Generative AI is revolutionizing the field of market research. With its ability to analyze vast amounts of data and generate insights, it is...
Medallia – The State of Brand Loyalty, 2024
June 2025,
Medallia
The main theme of the report is the exploration of factors influencing customer loyalty to brands and ways to retain this loyalty. Key findings...
Gartner – 2025 Digital IQ Strategy Guide for CMOs
June 2025,
Gartner
The main theme of the report is to provide strategic guidance for Chief Marketing Officers (CMOs) in the field of digital marketing. The report...
Sensor Tower – From Games to the Big Screen: The Impact of IP Across Platforms
June 2025,
Sensor Tower
The main theme of the report is the impact of video game intellectual property (IP) on other media formats such as movies and TV shows. Key...
Nielsen – Annual Marketing Report, 2025
May 2025,
Nielsen
The main theme of the report is data-driven marketing and adaptation to changes in the global advertising environment. Key findings include the...
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