McKinsey – Technology Trends Outlook, 2024

The report by the McKinsey – Technology Trends Outlook, 2024 highlights the continued investment in frontier technologies despite challenging market conditions in 2023. The standout trend since 2022 has been generative AI (gen AI), which has sparked interest and investment in innovative possibilities across trends like robotics and immersive reality. The Technology Council at McKinsey identified 15 significant technology trends and aims to help executives plan ahead by understanding potential use cases, value sources, adoption drivers, and required skills. In 2023, gen AI and electrification/renewables stood out as the most notable trends, with gen AI experiencing a spike in interest, job postings, and investments. Despite declines in investment and hiring in 2023, the long-term outlook remains positive, as indicated by increased job postings for analyzed trends. Gen AI saw a significant increase in investments, while AI innovation continued at a fast pace. The talent environment mirrored the investment picture, with a skills gap observed in high-demand tech skills. Despite short-term fluctuations in talent demand, there is potential for longer-term growth in tech-related job postings.