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Open Loyalty – Loyalty Program Trends, 2026
February 2026,
Open Loyalty
The report explores key shifts, priorities, and innovations shaping the future of customer loyalty programs up to the year 2026. It provides a...
Lunio – The Global Invalid Traffic Report, 2026
February 2026,
Lunio
The report focuses on Invalid Traffic (IVT) in digital advertising, which includes any clicks, conversions, or website data events not generated by...
StackAdapt – The State of Programmatic Advertising, 2026
January 2026,
StackAdapt
The report focuses on benchmarks, trends, and predictions at the intersection of programmatic advertising, artificial intelligence (AI), and...
Snowflake – The Modern Marketing Data Stack, 2026
January 2026,
Snowflake
The modern marketing data stack is evolving rapidly under the influence of AI, privacy, and data gravity. This report explores how marketers...
Dentsu – Human Truths in the Algorithmic Era
December 2025,
Dentsu
The main theme of the report is how brands can adapt and grow in the algorithmic era by relying on enduring human behaviors. Key findings...
Metricool – Social Media Study, 2025
February 2025,
Metricool
The main theme of the report is social media analysis. The report presents the results of analyzing over 21 million posts from 8 different...
E-Promo Group – Telegram Seeding and Telegram Ads, Oct 2024
October 2024,
E-Promo Group
Kantar – Most Valuable Global Brands, 2024
June 2024,
Kantar
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Marketing, Media & Advertising – trends 2023
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