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CreatorIQ – The State of Creator Marketing: Trends and Trajectory, 2024–2025
October 2025,
CreatorIQ
The report focuses on analyzing changes in marketing related to the use of creator-generated content and its impact on brand-consumer interactions....
Nielsen – Annual Marketing Report, 2025
May 2025,
Nielsen
The main theme of the report is data-driven marketing and adaptation to changes in the global advertising environment. Key findings include the...
Kantar – Most Valuable Global Brands 2025
May 2025,
Kantar
The main theme of the report is the analysis of the most valuable global brands for 2025, with a focus on the 20-year history of Kantar BrandZ...
Brand Finance – Global 250 Most Valuable B2B Brands, 2025
May 2025,
Brand Finance
The main theme of the report is the evaluation and analysis of the 250 most valuable B2B brands worldwide for 2025. The report discusses the...
Metricool – Social Media Study, 2025
February 2025,
Metricool
The main theme of the report is social media analysis. The report presents the results of analyzing over 21 million posts from 8 different...
Zendesk – CX Trends, 2025
January 2025,
Zendesk
The Future Brand Index, 2023
September 2023,
The Future Brand
Oxford - The State of the Creator Economy
June 2023,
Oxford
The report highlights the profound impact of YouTube on various aspects of society. Firstly, YouTube has a significant economic impact. It not only...
Global Digital Insights - Creator Marketing: The Next Era of Influencers
June 2023,
Global Digital Insights
The report highlights several key trends and shifts in the advertising industry. One significant trend is the growing importance of privacy...
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Marketing, Media & Advertising – trends 2023
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