Newzoo – Global Gamer Study, July 2024

The Newzoo Global Gamer Study 2024 found that 85% of consumers worldwide engage with games, with Gen Alpha and Gen Z gamers being the most engaged. PC or console gamers tend to spend more than mobile gamers, with over half spending between $5 and $25 per month on gaming. PC or console players also show a higher engagement with pay-to-play games compared to mobile players. Despite declining playtime and a concentration of engagement and revenue among fewer titles and studios, there is still a high demand for the next big thing in gaming. A significant portion of players frequently seek out new games, with over 80% of them spending money on games every month. The study suggests that engaging with players across various dimensions is essential in today's gaming landscape.