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Sensor Tower – Creative Highlights, Dec 2025
February 2026,
Sensor Tower
This report highlights the latest creative trends in mobile gaming advertisements and marketing. It covers effective brand collaborations,...
PwC – Global Entertainment & Media Outlook Perspectives Report, 2024–2028
February 2026,
PwC
The report focuses on the global entertainment and media industry, analyzing consumer and advertising spending across multiple segments and...
Netflix Ads – Still Watching 2025: Every Story, Any Time
February 2026,
Netflix Ads
This report focuses on streaming audiences in 2025, especially Gen Z and Millennial viewers, and their engagement with streaming content. It...
Metricool – Social Media Study 2026
February 2026,
Metricool
This report analyzes social media activity in 2025 based on data from over 1 million accounts connected to Metricool across multiple platforms....
McKinsey & Company – State of Marketing Europe, 2026
February 2026,
McKinsey & Company
This report focuses on the state of marketing in Europe as of 2026, emphasizing a modern rethinking of marketing’s core principles. It...
Lunio – The Global Invalid Traffic Report, 2026
February 2026,
Lunio
The report focuses on Invalid Traffic (IVT) in digital advertising, which includes any clicks, conversions, or website data events not generated by...
IAS – The 2026 Industry Pulse Report
February 2026,
IAS
The report explores trends, technologies, and solutions shaping digital media and advertising in 2026, focusing on perspectives from U.K. digital...
Digital Waffle – Marketing Salary Guide, 2026
January 2026,
Digital Waffle
This report provides a comprehensive salary guide for marketing roles in 2026. It includes pay information across various marketing job titles,...
Dentsu Creative – Trends, 2026
January 2026,
Dentsu Creative
This report explores emerging and evolving trends for the year 2026, focusing on the intersection of technology, creativity, and human behavior....
StackAdapt – The State of Programmatic Advertising, 2026
January 2026,
StackAdapt
The report focuses on benchmarks, trends, and predictions at the intersection of programmatic advertising, artificial intelligence (AI), and...
Snowflake – The Modern Marketing Data Stack, 2026
January 2026,
Snowflake
The modern marketing data stack is evolving rapidly under the influence of AI, privacy, and data gravity. This report explores how marketers...
NielsenIQ – CMO Outlook Guide to 2026
January 2026,
NielsenIQ
The report focuses on the challenges and opportunities faced by Chief Marketing Officers as they navigate a complex and disrupted marketing...
Kantar – Agents of Change: From Attention to Intention 2026
January 2026,
Kantar
This report explores the emergence and impact of AI agents in marketing by 2026. It focuses on how AI will change consumer behavior and brand...
GWI – 5 Major Marketing Trends for 2026 You Can’t Afford to Overlook
January 2026,
GWI
This report highlights five major marketing trends for 2026 that marketers cannot afford to overlook. It covers the transformative impact of AI...
Forrester – Predictions 2026
January 2026,
Forrester
This report presents Forrester's key predictions for B2B marketing, sales, and product strategies in 2026. It highlights the impact of AI on...
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