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CreatorIQ – The State of Creator Marketing: Trends and Trajectory, 2024–2025
October 2025,
CreatorIQ
The report focuses on analyzing changes in marketing related to the use of creator-generated content and its impact on brand-consumer interactions....
Okkam – Retail Media Kit Playbook 2.0
October 2025,
Okkam
The main theme of the document is related to Retail Media and its use for advertising placement. Key findings include an overview of Retail...
Sensor Tower – Creative Highlights, Aug 2025
August 2025,
Sensor Tower
The report focuses on the analysis of creative trends in mobile games, including the use of collaborations, nostalgia, evolution of simulated...
SAP Emarsys – Customer Loyalty Index, 2025
October 2025,
SAP Emarsys
The main theme of the report concerns changes in consumer loyalty to brands by 2025. Key findings include a decrease in 'True Loyalty' levels...
SAP – B2B Buyer Loyalty Index, 2025
October 2025,
SAP
The main theme of the report is the study of buyer loyalty in the B2B sector and its impact on business growth. Key findings include the...
Houlihan Lokey – Marketing Services Market Update, Q2 2025
October 2025,
Houlihan Lokey
The main theme of the document is the marketing services market update for the second quarter of 2025. The document provides information on...
Measure Studio – Fast Food, Faster Feeds
September 2025,
Measure Studio
The report analyzes Instagram posts published by the top 25 quick-service restaurant (QSR) brands in Q2 2025 to identify the most effective posts,...
Gartner – CMO Spend Survey Data Snapshots 2025
September 2025,
Gartner
The main theme of the report is the analysis of marketing budget allocations for 2025, focusing on digital and offline channels. Key findings...
Vistar Media – Retail Media & DOOH: The Trends Shaping the Future of In-Store Advertising
September 2025,
Vistar Media
The main theme of the report is the exploration of the impact of retail advertisements, particularly digital out-of-home (DOOH) placements, on...
IAB – Digital Video Ad Spend & Strategy Report, 2025
September 2025,
IAB
The main theme of the report is the analysis of market size and growth forecasts for digital video advertising spending in the US. Key findings...
Sensor Tower – Creative Highlights, Jul 2025
August 2025,
Sensor Tower
The main theme of the report is the analysis of creative trends in the mobile gaming industry for July 2025. Key findings include the increasing...
Gartner – Your Must-Have Toolkit for Functional Strategic Planning
August 2025,
Gartner
The main theme of the document is related to developing a strategic plan for the marketing function that contributes to enterprise success. Key...
Statista – Content Marketing Trend Study, 2025
August 2025,
Statista
The main theme of the report is the analysis of current trends, challenges, and opportunities in the field of content marketing. Key findings...
Singular – Winning with Creative: Building, Testing, and Scaling High-Performance Ads
August 2025,
Singular
The main theme of the document is related to building, testing, and scaling high-performance ads. Key findings include the importance of...
Sensor Tower – State of Digital Advertising India, 2025
August 2025,
Sensor Tower
The main theme of the report concerns the state of digital advertising in India by 2025. Sensor Tower provides data and analytical solutions for...
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