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American Marketing Association – Future Trends in Marketing Research Report, 2026
March 2026,
American Marketing Association
The report focuses on future trends in marketing looking towards the year 2026. It explores dynamic changes in marketing driven by emerging...
McKinsey & Company – State of Marketing Europe, 2026
February 2026,
McKinsey & Company
This report focuses on the state of marketing in Europe as of 2026, emphasizing a modern rethinking of marketing’s core principles. It...
Reuters Institute – Digital News Report, 2025
June 2025,
Reuters Institute
The main theme of the report concerns changes in news consumption and the media landscape in 2025. Key findings include a decline in engagement...
Nielsen – Annual Marketing Report, 2025
May 2025,
Nielsen
The main theme of the report is data-driven marketing and adaptation to changes in the global advertising environment. Key findings include the...
Kantar – Most Valuable Global Brands 2025
May 2025,
Kantar
The main theme of the report is the analysis of the most valuable global brands for 2025, with a focus on the 20-year history of Kantar BrandZ...
SocialPeta & Playable Factory – Marketing Insights into Playable Ads for Global Mobile Apps in 2025
April 2025,
SocialPeta & Playable Factory
The main theme of the report concerns the use and effectiveness of playable ads for mobile applications on a global level. Playable Factory...
SocialPeta – Global Mobile Apps Marketing Trends White Paper, 2024
March 2025,
SocialPeta
The main theme of the report is the analysis of global trends in mobile app marketing for 2024. Key findings include a decrease in the share of...
Oxford - Youtube inpact in India
August 2023,
Oxford
Warc Marketers Toolkit 2023
January 2023,
Warc
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Marketing, Media & Advertising – trends 2023
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